Advertising and Samples

A collection of publishers' and printers' samples and advertisements for remainders, sales and promotions, also product placement and poster or Cinderella stamps. Page under construction. Much more to be added.


Advertising

Publisher's Leaflets

levy03a.jpg levy03b.jpg

Advertising Leaflet for Lévy Fils et Cie, Paris, c.1918

A nice rare example of a small advertising leaflet for Lévy Fils et Cie of Paris. The company produced the well-known good quality range of LL postcards and began in 1864 as Léon & Lévy, printers of photographs and other items before renaming as Lévy Fils et Cie in 1895. The reference to "pays devastés", or war-torn countries, would suggest a date towards the end of the First World War, or slightly after. The company, along with Neurdein Frères, was bought out in 1920 by Émile Crété, who named the new combined company Lévy et Neurdein Réunis.


Newspaper Adverts

peacock01.jpg

peacock02.jpg

Advertisements for Peacock Post Cards from the Llandudno Advertiser, 1905-1906

Two advertisements for Peacock Brand postcards, published by The Pictorial Stationery Co Ltd of London, from June 1905 and September 1906. The top one mentioning that they produce "an immense variety of views of Welsh Scenery". The top advertisement was placed alongside an article concerning a postcard exhibition in the town.


Cinderella Stamps

pubblicitari-reinach01.jpg

Pubblicitari Reinach Lubrificanti Cinderella Stamp, 1924

An example of an advertising cinderella stamp for Reinach Lubrificanti alongside a violet 50 centesimi stamp and with an additional red 10 centesimi Umberto I stamp. The postcard was published by Ernesto Suplina of Monfalcone and shows a view of the shops around a piazza in the town. The card was sent to Burnley in Lancashire from onboard a train travelling from Trieste to Milan on Christmas Eve of 1924 and features a Messaggeri Regno Ferrovia "Mess. Trieste-Milano" cancellation.


war-seal01.jpg

War Seal Disabled Service Cinderella Stamp, 1915

A War Seal Disabled Service 1914-15 ½d cinderella stamp from the First World War. Usage indicated a halfpenny donation to the War Seal Foundation, founded by Sir Oswald Stoll in 1915 to aid disabled servicemen by building them homes where they could be cared for and be integrated back into society. The postcard, published by F Frith & Co Ltd of Reigate, No 35071 from a photograph taken by Frith in 1895, shows the Dining Hall of the Abbot's Hospital at Guildford in Surrey and was postally used from Guildford on 31 August 1915 and sent to Ramsgate.


landarmy01a.jpg

landarmy01b.jpg

Postcard of Dundry Church with Women's Land Army sticker, 1946

A postcard of St Michael's Church at Dundry in Somerset, publisher not stated, not numbered. The card has been sent from Bristol on 30 April 1946 from a young woman to her mother in Dundry and with a green Womens Land Army sticker beside the stamp. Presumably the sender was serving in the Land Army at the time.


Product Placement

reis01.jpg

Buy Reis Post Cards - Queen's Bridge, Belfast, c.1905

Published by Charles L Reis & Co of Dublin, Belfast & Glasgow this card shows a tram crossing Queen's Bridge in Belfast which features an advertisement suggesting that all who see it purchase the publisher's range of postcards. It's likely that the tram originally featured a different advert entirely and that the photo was retouched in the studio before publication. An example of this retouching process in action can be seen on the Gottschalk, Dreyfuss & Davis page on this website. In fact, a version of the same card published by GD&DL exists and advertises Van Houten's Cocoa.


blakey-bros01.jpg

Blakey Bros Ltd, Sign & Poster Writers - New Midland Station, Nottingham, 1907

A view by an unnamed publisher of a horse-drawn omnibus passing the New Midland Station at Nottingham and which has an advertisement for Blakey Bros Ltd, Sign & Poster Writers. As with the example above it is likely that the original photo was retouched and that the publisher received a fee from Blakey Bros for the service. This card was sent locally from Loughborough on 1st October 1907.


Paid Advertisements

judges01a.jpg

judges01b.jpg

Dartmeet, Dartmoor, Devon - Judges Ltd, advertising the Dartmeet Tea Rooms, c.1920

Sepia real photographic postcard showing a view of Dartmeet on Dartmoor in Devon and with an advertisement for the Dartmeet Tea Rooms to the back, particulars available from the Manager of the Forest Inn at Hexworthy. Published by Judges Ltd of Hastings, No 6737, c.1920.


Samples

Printers' Samples

fitch01a.jpg

fitch01b.jpg

Printer's Sample - Herbert Fitch & Co Ltd, London

A printed colour postcard showing a humourous illustration by Lawson Wood of a prehistoric bird chasing a pair of early humans stating "Come quick, and take your pick! The early bird catched the worm", used as an example of and with an advertisement for Early Bird Post Cards, to be printed with the purchaser's name and address, from Herbert Fitch & Co Ltd, Designers and Colour Printers, of 32 Bury Street, London E.C. on the back. The company were active at that address from at least the 1880s and Herbert Fitch died in 1933 and is buried in a Grade II Listed tomb in Brompton Cemetary. The back also features a nice illustrated Christmas advertisement for Granby & Co of 19-24 Roman Road, Leicester.


pta01a.jpg

pta01b.jpg

Printer's Sample - Photo Tourists' Association, London

A printed monochrome postcard, No 20 651, showing a view of Somerville House in Upper St Leonards-on-Sea, used as an example of and with an advertisement for "Prospectuses, View Albums, Christmas and Post Cards at very reasonable prices" from The Photo Tourists' Association of Turnham Green in London. The card was postally used on the 3rd of September 1904 with a squared circle Chiswick cancellation and sent to Miss Samuels of Monken Hadley, High Barnet, London.


shackell01a.jpg

shackell01b.jpg

Printer's Sample - Shackell, Edwards & Co Ltd, London

A printed colour postcard showing Chief Black Chicken, used as an example of the Two-Colour Block printing process of Shackell, Edwards & Co Ltd of 5 Red Lion Passage, Fleet Street, London EC whereby the full colour image is economically produced by using only two colour blocks on yellow paper. The blocks themselves were manufactured by John Swain & Sons Ltd and the Costed Boards were supplied by John Dickinson & Co Ltd of Kings Langley in Hertfordshire. The original three-colour postcard of Chief Black Chicken was produced in c.1907 by Raphael Tuck & Sons of London and was reproduced with their permission (see here). Shackell Edwards started making inks in 1786 and are still active today.


aerograph01.jpg

Printer's Sample - The Aerograph Co Ltd, London

An interesting postcard here displaying an example of the Aerograph Spray-Printing technique of The Aerograph Co Ltd of 43 Holborn Viaduct, London EC. The card has an undivided back so may be early, but the company were active with that name and at that address from about 1900 to the late 1920s (see here).


hood01a.jpg

hood01b.jpg

Printer's Sample - Hood & Co, Middlesbrough, c.1905-10

A printed monochrome postcard showing a view of a house called Kinkora at Dungarvan in County Waterford, Ireland, used as an example of and with an advertisement for the printing of monochrome postcards by Hood & Co Ltd, of Middlesbrough, more commonly known amongst postcard collectors for their Sanbride trademark. The prices for cards printed using either half-tone or the "Poynter Process" are given, as well as the costs of titling, per letter. The company also offer to print catalogues, price lists and trade booklets. The company were in business from 1865 to the 1970s.


bpco01a.jpg

bpco01b.jpg

Printer's Sample - British Photo-engraving Co, Coventry, c.1905-10

A printed monochrome postcard showing a view of the Town Hall of Leamington Spa, used as an example of and with an advertisement for the block printing of monochrome postcards by the British Photo-engraving Co, Vicar Lane, Coventry. The price for the 4" x 3½" block is given as 9s 6d and with cards printed for 10s per thousand.


ingramclark01a.jpg

ingramclark01b.jpg

Printer's Sample - Ingram Clark & Co Ltd, Ilfracombe, c.1905-10

A printed colour postcard showing a view of the beach at Weston-Super-Mare from the Grand Pier, used as an example of and with an advertisement for the printing of colour postcards by Ingram Clark & Co Ltd of Ilfracombe in Devon. The prices for the colour cards here are much higher per thousand than the monochrome examples from the British Photo-engraving Co above, as would be expected. George Ingram Clark was born at Lymington in Hampshire in 1868 and took over the Ilfracombe printing business of Twiss & Son in 1902. He died in Birmingham in 1923.


pictorial01a.jpg

pictorial01b.jpg

Printer's Sample - The Pictorial Post Card Co, London, 1904

A printed hand-tinted colour postcard showing an untitled view of the Somerville Hotel at St Aubin on Jersey, used as an example of and with an advertisement for the printing and hand-colouring of postcards from customer's photographs for advertising purposes by The Pictorial Post Card Co, 44 Moor Lane, London EC. The prices for the hand-coloured cards here are much higher per thousand again than for the colour or monochrome examples from Ingram Clark or the British Photo-engraving Co given above. The Pictorial Post Card Co of London, formed by Max Honnest, began producing cards in November 1903. They soon moved from Moor Lane to premises in Red Lion Square and wound up the business in 1908. This card was posted, without the use of a stamp and with no "Postage Due" mark, to Miss G Garvey of Maristhorpe, Marina, Deal on 30 June 1904. One presumes that they must have had some form of bulk pre-payment arrangement with the Royal Mail.


millarandlang01a.jpg

millarandlang01b.jpg

Printer's Sample - Millar & Lang Ltd, Glasgow & London, c.1905-10

A printed colour postcard showing a view of the George and Dragon Inn on the River Thames at Wargrave in Berkshire, used as an example of and advertisement for cards printed by Millar & Lang of Glasgow and London from customer's own photographs. Prices are not specified.


millarandlang02a.jpg

millarandlang02b.jpg

Printer's Sample - Millar & Lang Ltd, Glasgow & London, c.1905-10

Another printed colour postcard by Millar & Lang of Glasgow and London, this one showing a view of Medmenham Abbey in Buckinghamshire, again used as an example of and advertisement for cards printed from customer's own photographs.


albertsmith01a.jpg

albertsmith01b.jpg

Photographer and Printer's Sample - Albert Smith, Jersey, c.1905-10

A printed monochrome postcard showing a view of St Aubin's Harbour on Jersey, used as an example of and with an advertisement for the photography, developing and printing of Albert Smith of 3 Broad Street, St Helier, Jersey, who can offer View Books & Post Cards at wholesale & retail. Albert was in business at the premises from 1892 to 1931 (see here).


Publishers' Samples

tuck01a.jpg

tuck01b.jpg

Publisher's Sample - Oilfacsim - Raphael Tuck & Sons, London, 1921

A printed colour postcard, printed and published by Raphael Tuck & Sons of London, No 9923, "The Hunt Day", showing an illustration by Norah Drummond, used as a specimen of and with an advertisement for the range of Oilfacsim postcards produced by Tuck's at 1s 3d per set of six. The cards were textured to give the characteristics of oil paintings. The back of the card also mentions Tuck's appearance at the London Fair & Market, Royal Agricultural Hall on Stand No 238 of Gilbey Hall, which took place in 1921.


flammger01a.jpg

flammger01b.jpg

Publisher's Sample - Oscar Flammger, London, c.1905

A printed hand-tinted collotype postcard, printed by Stengel & Co of Dresden, No 16573, showing a view of the Malmsmead Inn and Bridge in the Doone Valley on Exmoor, North Devon, used as a specimen of and with an advertisement for the range of handcoloured View Post Cards produced by Stengel & Co. Oscar Flammger was appointed the British agent for Stengel & Co in 1901 and moved to 39 Redcross Street in London, EC shortly afterwards. At one point Stengel were producing more than 30 million postcards every year.


sandle01a.jpg

sandle01b.jpg

Publisher and Printer's Sample - Sandle Brothers, London, c.1905-10

A printed monochrome "Silverette" postcard, phototyped in Bavaria, showing a view of Big Ben from Westminster Bridge in London, used as an example of and with an advertisement for the range of Silverette local view cards produced by Sandle Brothers of Paternoster Row in London EC. They state that examples of other styles can be sent on approval and that customers' own photographs can also be produced as cards. Sandle Brothers were primarily wholesale stationers who produced only a small range of cards, although the range expanded to a great degree after they acquired several other postcard publishing companies in 1906 and 1907.


sandle02a.jpg

sandle02b.jpg

Publisher and Printer's Sample - Sandle Brothers, London, c.1905-10

A printed colour postcard showing a view of King Square in St John, New Brunswick, Canada, used as an example of and with an advertisement for the range of Machine Coloured local view cards produced by Sandle Brothers of Paternoster Row in London EC, with prices from 32s per 1000 of a single view and 31s or 30s for 100 of 6 or 12 views respectively. It is again stated that examples of other styles can be sent on approval and that customers' own photographs can also be produced as cards.


ettlinger01a.jpg

ettlinger01b.jpg

Publisher's Sample - Max Ettlinger & Co Ltd, London, c.1905-10

A printed glazed colour postcard with fancy border, printed in Germany, in the Royal Series, No 5199G, showing a view of a painting of a seated old man reading a broadsheet and titled "No News", used as an example of Ettlinger's New Penny Lines. The firm stayed at 10 Long Lane, London from about 1903 to 1916. They became a limited company in 1906.


thridgould01a.jpg

thridgould01b.jpg

Publisher's Sample - John Thridgould & Co, London

A matt bromide postcard showing a young lass checking her roses, no doubt for pesky aphids, and used as an sample of and with an advertisement for Matt Bromide Postcards from John Thridgould & Co of 16, 18 & 20 Sidney Street, Commercial Road, London E. on the back. The company were active at Sidney Street from the 1880s to the 1940s and are generally given as a stationer, printer and publisher, though Nos 16, 18 & 20 suggests a date in the early 1910s. The card was originally published by Berlin-Neuroder Kunstanstalten (BNK) as No 34063/4 and was printed in Germany by the Neue Bromsilber-Convention (NBC) cartel of Berlin.


thridgould03a.jpg thridgould04a.jpg

thridgould03b.jpg

thridgould04b.jpg

Publisher's Samples - John Thridgould & Co, London

Two more Thridgould postcards in The Pioneer Series, not numbered, showing a pair of complimentary views of a young British soldier writing a letter to his sweetheart back home in Bedford for Christmas and another of a young girl writing from Swansea to her soldier boy on the front. Both were used as examples of general and Christmas editions of cards which could be customised for any particular town. John Thidgould & Co's address at this time is given here as 14, 16, 18 & 20 Sidney Street, so they were likely to have been produced shortly after the outbreak of the First World War in 1914.


thridgould02a.jpg

thridgould02b.jpg

Publisher's Sample - John Thridgould & Co, London

Another Thridgould postcard, No G1045/3, showing a view of the famed actress Gladys Cooper used as an example of and with an advertisement for their Gelatined Series of Types of English Beauties on the back. John Thidgould & Co's address at this time is given here as 14-22 Sidney Street, an address used from the mid-1910s through to about 1930. The advertisement mentions that a series of 36 postcards of Gladys Cooper and her lovely Child are available. The child in question would be her daughter Joan, born in 1910. Her second child, John, was born in July 1915 so a date around 1914 or early 1915 might be suggested for this card. The notice to the back Entire British Production also suggests that the Great War was already waging. The photo itself is taken by Alexander Bassano, who died in 1913.


busch01a.jpg

busch01b.jpg

Publisher's Sample - Adolf Busch, Aachen, c.1910s

An interesting postcard showing an illustrated view of the shop of the postcard publisher Adolf Busch at nos 27-28 Münsterplatz, next to the cathedral at Aachen, or Aix-la-Chapelle, the most westerly city in Germany and just a couple of kilometers from the borders of both the Netherlands and Belgium. The card gives details in German of the postcards and photographs sold to the front and the back of the card gives further details in both German and French.


Paper Manufacturers' Samples

pethybridge01a.jpg

pethybridge01b.jpg

Paper Manufacturer's Sample - W J Pethybridge & Sons, London

A postcard showing an untitled rural scene used as an example of and with an advertisement for Special Collotype Ivory Boards from W J Pethybridge & Sons of 3 Tudor Street, London E.C. on the back. The company were active at that address in the 1890s and 1900s.


dickinson01a.jpg

dickinson01b.jpg

Paper Manufacturer's Sample - John Dickinson & Co Ltd, Hemel Hempstead

A postcard showing a view of Arundel Cathedral used as an example of and with an advertisement for Thick Blue Shade Ivory Matt paper from John Dickinson & Co Ltd of Apsley Mills, Hemel Hempstead on the back. The company was well known throughout the 19th and 20th centuries, most notably for their Basildon Bond writing paper. The collotype printing for the front of the card was done by Howard & Jones of Bury Street, London.


Publishers' and Stationers' Remainders

woodbury01a.jpg

woodbury01b.jpg

Stationers' Remainders - The Foreign Office, London - Crisp & Co Ltd, Holloway, London, 1904

A printed sepia postcard from The Woodbury Series, No 501, published by Eyre & Spottiswood of London, showing a view of The Foreign Office in London, used as an example of postcards offered in bulk by the stationers Crisp & Co Ltd of Holloway in London. They state that Wedding Stationery for the season 1904 can also be supplied.


meredith01a.jpg

meredith01b.jpg

Stationers' Remainders - Fordwich, Kent - Owen Meredith, Bromley, c.1905

A printed monochrome postcard showing a view of the Great Stour River at Fordwich near Canterbury in Kent, used as an example of the remainders offered by Owen Meredith, Wholesale Fancy Stationer of Market Square, Bromley. This card is promoting Packet No 207 with 100 different views, worth 8s 4d and being offered for 1s post free. The publisher of the card, No W3620, isn't given, but I can confirm that it's by Wyndham & Co of Acton.


meredith02a.jpg

meredith02b.jpg

Stationers' Remainders - West Beach, Clacton-on-Sea - Owen Meredith, Bromley, c.1905

Another printed monochrome postcard, slightly sepia, showing a view of the large crowds of people on the West Beach at Clacton-on-Sea in Essex, again used as an example of the remainders offered by Owen Meredith, Wholesale Fancy Stationer of Market Square, Bromley. This card is promoting Packet No 425 with 100 different views, for the knock-down price of 6d, post free; half of the price of the set above, although it has to be said that the print quality reflects this difference in price. The publisher of the card this time is Brett's Publications, producers of novels and magazines, although nowadays there seems to be a lot more evidence of their postcards than their publications, much like the similar Shurey's Publications.


meredith03a.jpg

meredith03b.jpg

Stationers' Remainders - Princes Parade and Rough Sea, Bridlington - Owen Meredith, Bromley, c.1905

A printed colour postcard this time, showing a view of the rough seas at Princes Parade in Bridlington, Yorkshire. Again used as an example of the remainders offered by Owen Meredith, Wholesale Fancy Stationer of Market Square, Bromley. This card is promoting Packet No 426 with 120 different views, 10s worth for the price of 1s 6d, post free; three times the price of the set above reflecting the better quality colour print. The publisher of this particular card is William Ritchie & Sons of Edinburgh and this card is from their well-known Reliable Series.


thridgould05a.jpg

thridgould05b.jpg

Stationers' Remainders - Still Life with Daisies and Cherries - John Thridgould & Co, London, c.1910

A printed colour postcard published by Stewart & Woolf of London, No 540, printed in Bavaria and showing a still life with what appear to be oxeye daisies, yellow daisies and cherries, used as an example of postcards offered in bulk by John Thridgould & Co of 18 & 20 Sidney Street, London. They offer the cards, featuring scenery, flora, childrens studies and animals at 250 different for 3s 6d.


thridgould06a.jpg

thridgould06b.jpg

Stationers' Remainders - An Easter Greeting - John Thridgould & Co, London, c.1910

Another printed colour postcard published by Stewart & Woolf of London, but this time the card is embossed and with gold highlights, No 800, this time printed in Saxony and showing an illustration of mauve pansies, used as an example of Easter postcards offered in bulk by John Thridgould & Co of 18 & 20 Sidney Street, London. They offer the cards, featuring various seasonable designs, at 156 different for 3s 6d. The company expanded to include No 16 Sidney Street in about 1913, so must pre-date the expansion.


thridgould07a.jpg

thridgould07b.jpg

Stationers' Remainders - Worcester Cathedral, North West - John Thridgould & Co, London, c.1910

A printed glazed colour postcard published by Woolstone Bros of London, The Milton Glazette Series, No 270, printed in Germany and showing a view of Worcester Cathedral, used as an example of postcards offered in bulk by John Thridgould & Co of 18 & 20 Sidney Street, London. They offer the "Gelatine Series" cards, again featuring scenery, flora, childrens and animal studies and also greetings, at a selection from 400 different for 3s 9d gross.


thridgould08a.jpg

thridgould08b.jpg

Stationers' Remainders - A Winter's Scene - John Thridgould & Co, London, c.1910

Another printed glazed colour postcard, this time published by Wildt & Kray of London, No 1141, printed in England and showing an illustrated snowy scene, used as an example of Gelatine postcards offered in bulk by John Thridgould & Co of 18 & 20 Sidney Street, London. They offer the cards, featuring various scenes, lakes, reproductions of old masters and floral designs, at 6 dozen or 72 different for 2s 3d or 4s gross.


thridgould09a.jpg

thridgould09b.jpg

Stationers' Remainders - Miss Mabel Green - John Thridgould & Co, London, c.1910

A sepia real photographic postcard published by Aristophot Co of London, AL Series, not numbered, and showing a three-quarter length portrait of the British actress Mabel Green, used as an example of the range of Glossy Actresses real photographic postcards offered in bulk by John Thridgould & Co of 18 & 20 Sidney Street, London. They offer the cards of actresses, with 200 different, at 6 dozen for 3s 6d or 6s gross. Also listed are Glossy Celebrities, Glossy World's Gallery Pictures and Glossy London Views at the same prices.


thridgould10a.jpg

thridgould10b.jpg

Stationers' Remainders - Who Are You Staring At? - John Thridgould & Co, London, c.1910

Another sepia real photographic postcard published by Aristophot Co of London, AL Series, not numbered, printed in Saxony, this time hand-tinted and showing a three-quarter length portrait of a young boy dressed as a soldier, used as an example of the range of Handcoloured Children real photographic postcards offered in bulk by John Thridgould & Co of 18 & 20 Sidney Street, London. They offer the handcoloured cards of actresses, royalties, children and greetings at 6 dozen for 4s 6d or 8s gross. The cards can also be supplied tinselled at 3 dozen for 3s or 10s 6d gross.


Sales Promotions

irish-pictorial01a.jpg

irish-pictorial01b.jpg

Sales Promotion - The Six Mile Water, Antrim - The Irish Pictorial Card Co, c.1905

A printed monochrome halftone postcard published by The Irish Pictorial Card Co of 9 Maylor Street, Cork, showing a view of the Six Mile Water in County Antrim. The card has been used to offer the recipient, No 19106, 36 examples of Penny Pictorial Postcards in exchange for 3 shillings when sold and the promise to introduce two further customers to the company.


Sales Discounts

frontierexchange01a.jpg

frontierexchange01b.jpg

Sales Discount - Murree Post Office, India - A Celebration Offer for the Jubilee of King George V, 1935

A printed Collo-Sepia postcard of Murree Post Office in India, produced by Raphael Tuck & Sons of London and sold by The Frontier Exchange Press of Rawalpindi and Murree. The card has been adapted to include a verse of God Save the King and a notice in celebration of the Silver Jubilee of King George V in May 1935 and uses the occasion to advertise a 10% reduction on all stationery until the end of the month.